Real-world Benefits
Fortune 500 retailers and consumer products companies have partnered with Genus to significantly increase their product design process efficiencies by utilizing a next-generation Digital Asset Management (DAM) solution. By organizing and digitizing their material libraries, integrating with critical product data systems, and enabling collaborative processes for design, they have been able to minimize the use of samples and significantly reduce the time to market.
By creating material libraries, they see textures and material test data next to the information about suppliers, availability, and colors giving them a unified view. The DAM solution supports a variety of content, from 2D images to 3D renderings and texture scans, that are easily discovered through a powerful search interface. With material libraries that are digital, available, easy to modify, and provide visibility into data from other systems, other downstream processes became candidates for optimization.
For example, with every material at their fingertips, designers can create prototypes using 3D rendering software, accessing the necessary materials from the material libraries. The design files are maintained in their master formats, and easy-to-share previews are available for review and approval. A Bill of Materials (BOM) is automatically created and sent to manufacturing when designs are finalized and approved.
The accelerated digital product creation, also known as Product Asset Management, has resulted in millions of dollars saved by transforming how they do business and accelerating time to market.
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